023 | Social Media Management

Doing social media for a brand can't be all that different from doing it for a personal account...right? A lot of folks, including hiring managers, still haven't gotten the memo. As a higher education marketer who has managed social media for three institutions, I know how different and emotionally taxing social media management can be for a brand.

Jon-Stephen Stansel, who is the director of social media for Chaotic Goods studios and who has managed social media in higher ed, also knows all too well. JS visited "For Our Edification" to put the role of social media manager into perspective. By the way, JS is also the co-host of the podcast "Thought Feeder." Learn more about him by going to jsstansel.com.

The views expressed on "For Our Edification" do not reflect the views of any entity with which the hosts or guests are affiliated.