024 | The Grind of Higher Ed Marketing, Part 1

Over the past few years, there has been an explosion of higher ed marketing podcasts that explore what it's like sitting in the seat of a higher ed marketer. It sounds like fun, right? The truth is that it is an incredibly fun job, but things also get quite real. One podcast that candidly explored the world of the higher ed marketer is "Thought Feeder," on which I had the pleasure of appearing. 

I invited, "Thought Feeder" co-host and principal/CEO of Bravery Media, Joel Goodman, to join me on "For Our Edification" to chat about what he heard from guests about the challenges and the victories of their work. Our conversation turned into a pretty interesting direction, as we also picked apart the internal politics that higher ed marketers endure in managing their college/university websites. It got so good, that this is a two-part interview.

The views expressed on "For Our Edification" do not reflect the views of any entity with which the hosts or guests are affiliated.