026 | The Grind of Higher Ed Marketing, Part2

In this second part of my conversation with Joel Goodman, we talk a bit more about website strategy for colleges and universities. But, an interesting moment happens when we get real about how burnout looks for higher ed marketers and what it's like having to manage egos. Finally, we learn about Joel's new podcast, "Appendix B," which he co-hosts with his Bravery Media colleague, Kristin Van Dorn.
The views expressed on "For Our Edification" do not reflect the views of any entity with which the hosts or guests are affiliated.

024 | The Grind of Higher Ed Marketing, Part 1

Over the past few years, there has been an explosion of higher ed marketing podcasts that explore what it's like sitting in the seat of a higher ed marketer. It sounds like fun, right? The truth is that it is an incredibly fun job, but things also get quite real. One podcast that candidly explored the world of the higher ed marketer is "Thought Feeder," on which I had the pleasure of appearing. 
I invited, "Thought Feeder" co-host and principal/CEO of Bravery Media, Joel Goodman, to join me on "For Our Edification" to chat about what he heard from guests about the challenges and the victories of their work. Our conversation turned into a pretty interesting direction, as we also picked apart the internal politics that higher ed marketers endure in managing their college/university websites. It got so good, that this is a two-part interview.
The views expressed on "For Our Edification" do not reflect the views of any entity with which the hosts or guests are affiliated.

023 | Social Media Management

Doing social media for a brand can't be all that different from doing it for a personal account...right? A lot of folks, including hiring managers, still haven't gotten the memo. As a higher education marketer who has managed social media for three institutions, I know how different and emotionally taxing social media management can be for a brand.
Jon-Stephen Stansel, who is the director of social media for Chaotic Goods studios and who has managed social media in higher ed, also knows all too well. JS visited "For Our Edification" to put the role of social media manager into perspective. By the way, JS is also the co-host of the podcast "Thought Feeder." Learn more about him by going to jsstansel.com.
The views expressed on "For Our Edification" do not reflect the views of any entity with which the hosts or guests are affiliated.